logo | visual identity
Evie’s
a skin therapy boutique
the gist
Evie's Skin Therapy Boutique provides holistic skin therapy solutions through a personalized combination of natural and technological processes.
My goal was to create a cohesive visual identity that would not only attract Evie’s ideal audience, but also reflect its holistic approach.
scope of work
Brand Strategy and Positioning
Visual Brand Identity
Logo
Voice & Messaging
Marketing Collateral
the magic number
The most important elements of the Evie’s brand come in threes. Our values (the individual, commitment, research & results), the variations of the HEALER personality (the confidante, the coach, and the expert), and especially our guiding principles: technological innovations, traditional healing practices, and a touch of mysticism. Evie uses these principal to determine which treatments and processes are best for her clients.
our values
the individual
Every soul that walks through our doors is unique. They have their own stories, their own struggles, and their own needs. That is why each treatment plan is catered to the individual, so they can have experience what is best for them to heal.
commitment
The skin, the body, and the spirit are all parts of us that need consistency to heal. One time treatments don't alway do the trick. Our clients know that in order to create a real and lasting change, a commitment to treatment is necessary.
research & results
Although there are so many beautiful and traditional practices for healing, we are blessed to live in a time where technological advances are at their best. With continual and consistent research, we always look for the newest treatments in order to provide out clients with the results they need.
brand personality
Essentially, the Evie's brand is a HEALER. A healer can encapsulate many roles, depending on what their patients need.
Evie is their confidante, with whom they can share their troubles and insecurities with,
She is the coach that guides them to happy and healthier skin.
And lastly, she is the expert that has the knowledge to implement various treatments based on individual patients needs.
voice & tone
As Healers, we work with many people, who come with a variety of problems, imbalances, personalities, and preference.
The ideal healer speaks in a gentle, yet firm voice. Honestly telling you what you need to know in a gentle, coaxing way.
An Ideal healer does not speak too much, but listens to their patient, and gives their expert knowledge in a thoughtful tone, inspiring warmth, and confidence.
brand inspiration
key brand elements
a slightly cottage-core aesthetic with a modern twist: dried flowers in glass vials or shadow boxes, handwritten elements, interesting bottles.
holistic practices: that include tips on emotional, spiritual and physical health, with quotes, recommendations and educational posts on energy, light healing, etc.
a slightly upscale aesthetic that makes our clients feel pampered, while also being approachable enough for the everyday person.
a fusion of cutting edge technology & research, with traditional healing methods, and a sprinkle of mysticism.
results driven boutique showcasing our success stories and innovative practices.
clean lines, light, relaxing visuals with pops of lavender, blue and green, that exhume joy and calm.
creating the logo
It was important to us to reflect the three guiding principals in the Evie’s brand… we wanted to do so in a way that still fit in a clean and fresh aesthetic. My goal was to showcase Evie’s beliefs and methodology in every facet of her logo… just as she does with her treatments and processes.
technological innovation
The hexagon and lines of Evie’s trademark are inspired by chemical components. They represent new technology and the research we do to personalize our treatments to each client.
a little bit of mysticism
The constellation is a nod to the astrology, energetic healing, and other practices that may not be widely accepted in the scientific world, although their effects are seen everyday.
traditional healing practices
The flower represents our respect to traditional herbal healing practices, many of which we incorporate into our treatments today.
about the flower
The flower used throughout our branding is the silhouette of Baikal Scutellaria. The root of this amazing plant has been used for thousands of years in traditional Chinese medicine. By using a Baikal Scutellaria as our symbol, we accentuate that Evie's is a place for healing, and that we recognize the wisdom of many healers who came before us, from all parts of the world.
